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Monday, June 19, 2006 Client Retention MadnessThe Consumerist blog has another AOL horror story -- this one about a woman trying to cancel her dead father's account. "Is that the only reason?" The agent asked her. The blog Boing Boing had a post on Wednesday from a guy in the UK who tried to cancel his Sky TV service. The Sky agent: "You want to cancel because it’s too expensive? But everything goes up in price." And: "What do other people in the house watch?" The account was evetually closed. But wait! There's more: In a post called Canceling Fax Service Like Passing Gallstones, the Consumerist blog tells of a woman who tried to cancel her J2 fax and voicemail service via web chat (she couldn't get through by phone). After the web agent gives a very long-winded pitch (that sounds canned) and gives her two free months of service to try to keep her around, the woman writes: "I just want to cancel. I had to make a phone call and then was misdirected by the other chat service twice. This is wasting my time. Please just cancel my service and stop harassing me." But the pitch -- far too long to quote here -- continues. And then goes on some more. Finally, the customer writes:
Boing Boing has a post on "How to cancel a service" -- it's apparently become so difficult that the public needs a tutorial. The advice? Call during off hours. That way you're less likely to reach a dreaded "retention agent." If your agent is rude, call back and try another one. Try telling them you're moving, even if you aren't. If you say you're moving outside their coverage area, they can't do much. The last bit of advice was this:
Are their any agents or managers out there who want to weigh in on this? What's your retention policy? Anyone have any best practices they'd like to share? Tell us. Posted by Harry Sheff on Monday, June 19, 2006 at 11:01 AM |
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